Chocolate packaging design
The concept for Entheo is based on the etymology of the Latin name for cacao—Theobroma Cacao—meaning "Food of the Gods", and the word Entheogen, "Generating the divine within". We were given a deliberately obscure demographic (Fitzroy Farmers) and had the opportunity to craft an extravagant brand story for our product. The Entheo story reveals how a group of mythical farmers reclaim their sacred cacao from the nefarious emperor Montesanto.
Event Campaign: Branding
Sea Scouts Australia
The brief: Identify and research an organisation with an image problem and create a campaign for a fictive event.
The concept for the regatta is based on the philosophy of the Scouts' founder Lord Robert Baden-Powell: "A Scout always smiles and whistles under all circumstances", honoring the core principles of the Scouts while at the same time giving them a more modern and relevant visual language.
The brief: Create the brand identity for a specialized laundry service catering to a new generation of high net worth business professionals.
The concept is based on the time-honored discretion and attention to detail of traditional butler service. The company identity aims to communicate a pride in striving for the highest eschelon in the execution of their services, as well as an aspiration to establish a long-term relationship with their clients.
The concept for Bristol's city branding is derived from an impressive tradition of the cross-fertilization between the disciplines of engineering and the arts, "From Brunel to Banksy", emphasizing the city's eclectic culture and committment to environmentalism and future generations.
Red Cross Australia
This branch of the Red Cross Australia aims to provide vulnerable people who are experiencing homelessness with the skills to provide emergency first response, as people living under these challenging circumstances are more often exposed to situations requiring First Aid. Their accredited training programs are conducted in a hands-on way that is particularly accessible for those with learning difficulties.
The visual language in this report comes from an exploration of the structures and architectural elements found in Japanese kirigami, paper-cutting.